Marketing and advertising advice for owner-operated businesses
A client recently asked, “why is it the customers I’m nicest too wind up being the most difficult?”
He went on to describe how those same “difficult” clients were often the first to drop him for a competitor.
The answer, to paraphrase Shakespeare, lies not in our clients, but in ourselves.Continue Reading
Buying signals come in varying sizes and weights. The most obvious of them, aside from when a customer reaches for their wallet is when they ask, “How much is it?”
Whether the sale is won or lost in this moment of truth rests on the readiness of your reply. I found myself on the customer end of an almost-buying experience last week that went south after I asked THE question: Continue Reading
There's something new under the hood of the 2013 Ford Mustang. But, you won't see it in ads. Instead, Ford understands anchoring to what's under your hood is more likely to move these cars.Continue Reading[powerpress]
Every now and then you need right turns. If what you're doing seems a matter of life and death, you need a right turn. If you're content that all is going according to plan, you need a right turn. If you're aggravated at the progress you're making, you need a right turn right now. This is a right turn. This isn't a how-to, do-this-and-get-that story. I promise you one next time. Want to get more out of those nuts-and-bolts stories? Take more right turns. If taking this one bugs the bejesus out you, then you probably need it worse than you know. Right turns aren't detours. They're self-selected alternate routes. They're interruptions to your daily pattern. Adding one to an otherwise routine drive brings a fresh perspective. Continue Reading[powerpress]
