Remember when we called the internet an “Information Superhighway?” Let’s roll with that analogy for insights into how you could do better getting traffic to your site.
When you have a store along any highway, it’s smart to know how much traffic rolls by. You also want at least a count of competitors. Net Craft (Jan/2016) estimates there are 906,616,188 websites along the information superhighway; the average person visits less than 96 of them a month.
Not Great Odds
But, hey, you can beat those odds with PPC Ads, right? The idea behind PPC is that when people search on what you sell, you can get ‘em off the highway and onto your website for a few dollars a click.
What you need to understand is that PPC is NOT advertising at all. It is, therefore, not a great choice as a primary source of traffic for your website.Continue Reading