YouTube is bad for your business. Their free video streams come with hidden costs: lost control of your video, diluted SEO, and sabotaged sales funnels. None of that matters if you’re posting birthday party or tee-ball videos. But, if you partnering with YouTube to boost conversion, you’re sleeping with the enemy.
Your video frienemey
Videos draw eyeballs. Nobody knows better than YouTube. In January 2012, YouTube surpassed 4 billion views per DAY. Some argue those videos boost search results. They sure do—for YouTube.Continue Reading
Whether a purchase is big or little, the magic of customer delight comes from little extras. Delivering them is a simple matter including GLUE in every experience.
Some weekends it seems everything happens at once: Friday, Apple won their copyright case. Saturday, we lost a hero with the death of Neil Armstrong. Then, Sunday, I experienced an amputation of sorts. The intersection of these events reminded me of a question I urge clients to keep asking.