There’s no business like home show business. While they’re not for everyone, my Wizard of Ads Partners and I have clients across the country, Canada and Australia who have learned how to make effective use of trade shows.
I’ve gathered the shared experiences of Jane Fraser, Tim Miles, Sarah Ripley, Steven Sorenson, Dave Young, and myself to help make your next show more productive. From planning and design to staffing and strategy, there’s bound to be something you can use. Have more ideas? Add them in the comments area below. We’re all in this together!Continue Reading