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CitiBank shows how to fail at failing in the Costco Visa-Amex conversion 

In preparing for battle I have always found that plans are useless, but planning is indispensable.”

Dwight D. Eisenhower

It seems so simple: All CitiBank needed to do was convert an estimated 11 million card members to their new credit cards—all on the same day.

What could possibly go wrong?

It seems CitiBank failed to plan. So, they planned to fail.Continue Reading

Lessons on better direct response ads from Batman and Hitler

Batman-and-HitlerGotta love Batman. Amazing skills. Cool tools. Resolute commitment. Nice. But, what good would all that be were there no Riddler, Joker, or, more recently, no Bane.

It doesn’t take a hero to make a villain. Quite the contrary. Heroes rise in their conquest of a villain. This good-vs-evil juju makes for great direct response ads.Continue Reading

Is right or wrong a matter of perspective?

nightline-kimmel

When events confound me, I’ve learned to ask: under what circumstances would those events make sense?

It’s a good question to ask when a competitor does something you’re tempted to dismiss as crazy. Or, when something you thought perfectly absurd becomes wildly successful.

When change confounds your view of the world, it’s a good time to reexamine your view.Continue Reading

16 ways to get more return on your home show investment

There’s no business like home show business. While they’re not for everyone, my Wizard of Ads Partners and I have clients across the country, Canada and Australia who have learned how to make effective use of trade shows.

I’ve gathered the shared experiences of Jane Fraser, Tim Miles, Sarah Ripley, Steven Sorenson, Dave Young, and myself to help make your next show more productive. From planning and design to staffing and strategy, there’s bound to be something you can use. Have more ideas? Add them in the comments area below. We’re all in this together!Continue Reading

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Your intrepid correspondent

I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

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