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Eat your heart out, James Bond

James Bond’s Aston Martin. Loaded with super-cool spy stuff, it kept him one step ahead of the bad guys and ever closer to romance. His endless array of gadgets left boys like me dreaming of getting our own. Now I have them, sorta….

My favorite five James Bond tools

Even though I didn’t get the Aston Martin (not yet, anyway), or grab private jet rides for globe-trotting adventure (coach seats are fine for me), I have amassed a set of tools to James Bond my way through my daily challenges.

Ian Flemming died in 1964, just as Bond was becoming a screen franchise. A parade of authors extended the story line (in varying levels of success) after Hollywood exhausted Flemming’s original novels. To celebrate the release of the 23rd post-Flemming Bond novel, “Carte Blanche” by Jeffery Deaver, here are some of my everyday-Bond tools you may find helpful:Continue Reading

End of an era, again

Mark Haines

Television news lost something big the day NBC News’ Tim Russert died of a heart attack at 58. Business television lost something bigger with the passing of CNBC’s Mark Haines at 65. Both became giants of their industry, in large part, due to what they didn’t do.

Both were authentic to a fault. They both asked direct questions and hung on to get direct answers for us. It’s said Russert’s interviews could be like talking to a clenched fist. Haines’ interviews, on the other hand, were more of a dry-witted slap-down—but only when deserved.Continue Reading

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HAPPY MOTHER’S DAY
“All that I am or hope to be, I owe to my Mother.”

—Abe Lincoln

Your smarts shows in how you use a day

No two people spend a day the same way. It turns out, however, that there are striking similarities in how people in various lifestyles use theirs.

The New York Times recently published an interactive graph displaying data from the American Time Use Survey. Some of the patterns may seem obvious, but it’s striking to see the difference education makes on working hours, time spent in leisure, eating and activities such as housework.

The annual survey asks thousands of people to recall every minute of every day. Their accounts, displayed on an hourly basis in the chart, are food for thought when crafting personas or seeking an understanding of your customers’ lifestyles. It’s helpful, as Futurethink says, to consider “they spend their time and what, on average, they’re doing at a particular time during the day.”

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Your intrepid correspondent

I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

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