Some weekends it seems everything happens at once: Friday, Apple won their copyright case. Saturday, we lost a hero with the death of Neil Armstrong. Then, Sunday, I experienced an amputation of sorts. The intersection of these events reminded me of a question I urge clients to keep asking.Continue Reading
Wolman Elementary teaches a lesson we can all use
Change is hard on us. It’s not any easier on kids. Hats off to the staff and faculty of Wolman Elementary School in Katy, Texas for going the extra mile to make leaving a familiar old school behind a little easier by giving families a video sneak peek at their brand new school. Bonus points for making it fun.
Now it’s your turn
Isn’t there something new around your business? Share it with your customers like the teachers shared Wolman Elementary. Creating brief video introductions, product demos, or even quick walk-arounds is easier than you think.Continue Reading
Right turns and blue specs
Every now and then you need right turns. If what you're doing seems a matter of life and death, you need a right turn. If you're content that all is going according to plan, you need a right turn. If you're aggravated at the progress you're making, you need a right turn right now. This is a right turn. This isn't a how-to, do-this-and-get-that story. I promise you one next time. Want to get more out of those nuts-and-bolts stories? Take more right turns. If taking this one bugs the bejesus out you, then you probably need it worse than you know. Right turns aren't detours. They're self-selected alternate routes. They're interruptions to your daily pattern. Adding one to an otherwise routine drive brings a fresh perspective. Continue Reading[powerpress]
Swinging for the bigs on Cape Cod
An excerpt from my family travel journal. Cape Cod was one of the stops on our thousand-mile New England road trip. Summer league baseball won’t seem relevant to your marketing and advertising, unless you look deeper.
Every summer, the best college players from across the country come by invitation to play in the Cape Cod Baseball League. I have been reading about the league since a Marc Setty at James Hardie turned me onto the book, The Last Best League: One Summer, One Season, One Dream
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