There's something new under the hood of the 2013 Ford Mustang. But, you won't see it in ads. Instead, Ford understands anchoring to what's under your hood is more likely to move these cars.Continue Reading
Customers see things you don’t. Dirty tray-tables left airline passengers wondering about engine maintenance. “If they can’t get the little things right, what about the big things?” surveyed passengers told Tom Peters and Robert H. Waterman, Jr. in their 1982 book, In Search of Excellence.
While some of the so-called “excellent” companies have gone by the wayside, their principles of excellence still apply. Learning from the customer, for example, helped expose these marketing mistakes:Continue Reading
If you’re not sure who the sucker is, it’s probably you. That old poker maxim can easily be applied to the game of advertising. For instance, could your ads be stacking the deck against you? There’s one way to find out.
Let’s say your ads don’t play out as expected. Was it the ad guy? Maybe. The product? Possibly. Most often, though, advertising failures are the result of weak offers; ones that push what you wish customers were thinking instead of speaking to what’s really in their head.Continue Reading
It seems a little thing on the surface. After ringing up your purchase at My Fit Foods, the person behind the counter carries your purchase to the door, many times even to the car. It’s surprising because it’s a level of service you don’t expect. That’s customer delight.
In this age of self-serve everything, encountering service once taken for granted is delightful. What’s equally remarkable is the consistency of this customer experience at every My Fit Foods location I’ve visited. “It’s something we’re known for,” says Store Manager Jason Smith.
Advertising brings in prospects. Service creates customers. Customer delight builds loyalty. Does your team reliably delight customers? That’s why reliability is one The Ten BE’s of Better Branding.
I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.