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"Love your T.V. ad....  Beautiful.  A few moments of bliss.  Thank you."

--June, a Nelson Water Gardens customer

It's not enough to do a good job. Your neighbor does a good job. I aim for client delight; going that extra mile to deliver more than is expected, taking the routine to a higher level. This is my tenth year creating television ads for Nelson Water Gardens' annual spring Garden Party. Each year, we hone the idea, bringing a fresh approach to the same message. Today is the first time a customer took time to write a note---to my client---praising the ad. Today I learned, the only thing better than client delight is customer delight for my client because we didn't settle for doing a good job.

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Your intrepid correspondent

I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

Grooveyard of posts past

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