It's not enough to do a good job. Your neighbor does a good job. I aim for client delight; going that extra mile to deliver more than is expected, taking the routine to a higher level. This is my tenth year creating television ads for Nelson Water Gardens' annual spring Garden Party. Each year, we hone the idea, bringing a fresh approach to the same message. Today is the first time a customer took time to write a note---to my client---praising the ad. Today I learned, the only thing better than client delight is customer delight for my client because we didn't settle for doing a good job.
"Love your T.V. ad.... Beautiful. A few moments of bliss. Thank you."
--June, a Nelson Water Gardens customer