You’ve seen them, but you may not know what they’re called: a reveal. It’s when the camera moves to reveal something previously just out of view. It’s sometimes used to terrify. It’s sometimes used for comic result. Either way, it works every time. A good reveal delivers an ah-ha moment. That emotional reaction, whether a smile or scream, drives recall.
Washington lottery reveals enviable absurdity
We laugh at this because, while few of us would go Segway jousting, we all have some absurd idea that only money prevents us from doing. We watch this. We laugh. We think: what would I do with the money. You leave the ad thinking. I score that a win.
UPDATE: Seen it before—sorta
Saw some chatter on this ad. Turns out the whole Segway-in-the-wrong-period thing has been done. eBay used the gimmic two years ago. Or, did they? Some call this a knock-off. You think so?