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It only hurts because it’s true

When my kids come to me with egos bruised on the playground, I give them the same advice every time: it can only hurt you if it’s true. That’s what makes Michael Agger’s Slate report on writing for readability all the more stinging. 

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Your intrepid correspondent

I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

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