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Forever among the crazy ones

Why does Steve Jobs’ death matter to so many people who never met him? For the same reason some ads explode on impact while others whisper off unnoticed. Steve Jobs was relevant. Not in some abstract way, but in ways intimately personal to each of us.

He revolutionized our relationship with music. He gave us phones that were truly smart. He changed how we interact with computers (no matter what those Microsoft weasels say) with the Mac. (Sorry.) Then, in his final masterstroke, Jobs ushered in the post-pc era.

My heart sank when the news reached me. I thought of his family, his company, his ideas not yet realized. Then a smile grew as I watched movie of Steve’s making in my mind’s eye: the moment Michael Plotczyk first set my hand down on a Macintosh mouse in 1984, the Christmas morning Santa delivered my first iPod, the day John and I brought home our first blue iMac, the Mac I used to edit my first video in 1998, and on and on it played.

Then, these words came to mind: “here’s to the crazy ones….” Remember the ad?

I found a version of it which was never aired. It’s voiced by Jobs himself. Watching it, I realized how to make it, with due respect to Steve, insanely great. It’s how I’ll remember his impact on the world. Though we never met, he was the crazy one who mattered to my life.

(Special thanks to Andrew for his fast work in our smokin’ hot Mac editing suite building this.)

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Comments

  1. Sean says

    02/23/2012 at 3:49 am

    I agree that he’s death touched all of us, and you did explain well the reason why, he’s touch touched all of our lives in one way or another, we now live in a different world thanks to him and he’s discoveries, from music to phone’s and personal computers he did it all and he’s legacy lives all around us, and will continue to do so for a very long time.

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I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

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