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Say yes. Start now.

iStock_000010247056SmallSure death awaited me in the abyss. Immobilized by fear, my feet were stones. My nine-year old instincts warned me: water beneath Camp Hilltop’s swim dock would rush into my head as gravity dragged me to its three-foot bottom. I stood petrified on NO.

It was silly then. It’s even sillier now. Because, even today I occasionally allow NO to keep me high and dry from new ideas, opportunities, or adventures. Confession is good for the soul. That’s why this is my first post of the new year. It’s a challenge to me—and you. Continue Reading

Five success principles NASA used to reach the moon available to you

“Houston, Tranquility Base here. The Eagle has landed.”

NASA PhotoAsk anyone over 55 and they’ll recall with crystal clarity the moment Neil Armstrong spoke those eight words into our generation’s identity. We were changed by NASA’s feat in a way I can’t explain to my children. Their reality naturally includes boot marks on the moon. To those of us who remember, though, seeing it happen made us wish we could be astronauts on a mission. Continue Reading

The most expensive answer you should know

https://charliemoger.com/wp-content/uploads/2012/04/ADM-How-Much.mp3


Buying signals come in varying sizes and weights. The most obvious of them, aside from when a customer reaches for their wallet is when they ask, “How much is it?”

Whether the sale is won or lost in this moment of truth rests on the readiness of your reply. I found myself on the customer end of an almost-buying experience last week that went south after I asked THE question: Continue Reading

Forever among the crazy ones

Why does Steve Jobs’ death matter to so many people who never met him? For the same reason some ads explode on impact while others whisper off unnoticed. Steve Jobs was relevant. Not in some abstract way, but in ways intimately personal to each of us.

He revolutionized our relationship with music. He gave us phones that were truly smart. He changed how we interact with computers (no matter what those Microsoft weasels say) with the Mac. (Sorry.) Then, in his final masterstroke, Jobs ushered in the post-pc era.
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Your intrepid correspondent

I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

Grooveyard of posts past

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