An Italian robbery victim sat in stunned disbelief. When his computer screen flashed to life, it displayed Facebook’s familiar wall. Thing is, this 52 year-old baby boomer isn’t among the world’s 300,000,000 Facebookers. Turns out the 26 year-old Gen-X’er who robbed him is. And, he stopped in mid-theft to post some updates to Facebook. Police saw the errant thief’s name on the screen and simply went to his house, finding the thief and his ill-gotten goods.
Where it a country, Facebook would rank fourth in the world ahead of Mexico, Japan, and only slightly behind the United States. And yet, countless business ignore it? Ditto Twitter. Social media is redefining how people live. Shouldn’t it redefine how you reach them?
This video, sent by my partner Roy H. Williams sent this Monday morning, is a clanging bell of dawning reality for those still nestled in an old-think advertising dream-state. Grab some coffee. Watch it. Grasp the historic pivot-point on which we stand. If these numbers don’t leave you slack-jawed, hit the snooze button and continue Rip Van Winkling. On the other hand, if they sit you up double-latte awake, call me. I will put them to work for you.