A collection of celebrities pledging to replace their absurdly fancy cars with absurdly expensive hybrids, to stop drinking bottled water, and smile more is aimed to leading viewers to fall in lockstep behind our new president. Yes WE can.
Ad countdown to a new president: Reagan
Undoubtedly the best piece of political advertising in my life is this: Morning in America. We're a country of people who believe in our ability to pull through. When Reagan shined the light of hope on the red, white, and blue…. The outcome was inevitable. Reagan and Obama can both be called masterful storytellers. Though their politics flow from different directions, they're proof that a story well told wins the hearts of a votes of a nation.
Ad countdown to a new president: Bush 41
George Bush had lots of people to thank for knocking out Michael Dukakis. Willie Horton is high on that list. This ad so polarized voters, there was no coming back from it. Is it fair? Not entirely. Then again, playing fair hasn't been part of politics for longer than I can remember. And, for at least that long the lines have been drawn: Republicans promise tougher punishment, Democrats promote rehabilitation. When Willie Horton hit headlines, the choice seemed obvious.
Ad countdown to a new president: Carter
It was my first election. And, I voted for this guy. Anyone who knows me would demand proof. But, listen to his message. Carter was beta testing messaging that would play in liberal politics right through last November’s election. And, when they stay on message, look how many people drove this message all the way to Pennsylvania Avenue.
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