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Ad countdown to a new president: Bush 41

George Bush had lots of people to thank for knocking out Michael Dukakis. Willie Horton is high on that list. This ad so polarized voters, there was no coming back from it. Is it fair? Not entirely. Then again, playing fair hasn't been part of politics for longer than I can remember. And, for at least that long the lines have been drawn: Republicans promise tougher punishment, Democrats promote rehabilitation. When Willie Horton hit headlines, the choice seemed obvious. 

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I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

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