CharlieMoger.com

Marketing and advertising advice for owner-operated businesses

  • Home
  • About me
  • My work
    • MogerMedia
    • Wizard of Ads
  • Contact

Ad countdown to a new president: Nixon

Historic perspective casts an eerie glow over this one. Nixon's machine was a combine chewing up all that stood between him and the Oval Office. It was the first time I read of the concept of incumbency in advertising. Nixon had it from the git go and never let loose. How daunting it is to face a campaign that assumes the sale with a cocky swagger, taunting opponents into a head-on death match.


Though he was ultimately undone by his demons, taken out by those who loathed him, Nixon's advertising set the template for republicans in the next three cycles.

Share this story:

  • Share
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Get more stories delivered direct

You're busy. Keep informed. I'll send new posts directly to your inbox. It's free and you can unsubscribe at anytime.

I won't won't share your info with anyone. Ever. Period.

Your intrepid correspondent

I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

Grooveyard of posts past

Copyright © 2025 MogerMedia, Inc.