I appreciate you taking time to get the 12 Most Common Mistakes in Advertising briefing. It’s a good compass for being sure your advertising is taking you in the right direction. Remember, you’ll also be receiving a free weekly briefing with added insights.
While you’re waiting for the 12 Mistakes in Advertising briefing to reach your inbox, get a jump on things by exploring adMISSIONs. You’ll find useful topics ranging from creative excellence, messaging techniques, and media convergence, to social media and what not-to-do’s I call miss-messaged. Plus, because there’s always room for fun, look for the occasional bright shiny object, or, BSOs.
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