Invading Martians land in New Jersey’s meadowlands, their fighting machines marching toward Manhattan. New Yorkers flee in terror because of some golden-age radio storyselling.

Orson Welles’ Mercury Theater of the Air’s War of The Worlds not only demonstrates the compelling nature of radio, but the power of storytelling itself. That 1938 radio play also revealed to me how to build traffic for web videos.

Whether it’s on the radio, in a magazine, or across the web, the secret sauce of success is story. A story well told stirs action, gets remembered, passed along. The difference between getting a dozen views and attaining multi-bazillion viral status comes down to story.Continue Reading