Pesky details are what separate branding monsters from the also-rans. It’s not one big thing, but a bazillion little things. Mike Dandridge, author of The One-Year Business Turnaround. , says it’s actually about 100 things.
Through his research, Mike has established the 100 specific touch-points affecting your business’ Customer Experience Factor. Through his objective measurement, Mike isolates areas in your business where a little adjustment can make a big difference.
Last week, Mike explained the basic principles of the Customer Experience Factor. This week, he shares specific examples of where something as simple as the striping in your parking lot can have a big impact on your branding and customer experience. (click the white arrow twice to play)[audio:https://charliemoger.com/wp-content/uploads/2010/04/Dandridge2_web.mp3|titles=Mike Dandridge: applying the Customer Experience Factor]
Next week, Mike shares how the Customer Experience Factor also applies to service businesses where the experience occurs in the customer’s home. Mike will be in Houston speaking at a breakfast being hosted by Wizard of Ads Gulf Coast. Space is limited. So, contact me now if you’d like to attend.