As advertising goes, Presidential campaigns are more like a Going Out of Business Sale than a Grand Opening. It’s advertising with a drop-dead finish line.

I’m a die-hard presidential ad fan. Every four years I make the minimum donation needed to get on both mailing lists. I subscribe to both blogs, follow their Twitter feeds. It’s bare-knuckles marketing to the death. I love every minute of it.

You should too because there are lessons offered daily that can apply to your advertising. Consider the 2012 election’s unfolding online dimension.Continue Reading