CharlieMoger.com

Marketing and advertising advice for owner-operated businesses

You are here: Home / Archives for powerful


Be aware
Observe and reflect your market

Advertising around an event as emotionally charged as 9/11’s 10th anniversary is risky. While many companies played it safe, taking a somber approach, State Farm chose a different tone that steps past the sadness so easily associated with 9/11, reminding us of the promise in a new day.

Spike Lee’s approach to this message provides an example of number six in Ten Be’s of Better Branding: observing and reflecting the market. By infusing State Farm’s message with a positive voice, Lee captures the spirit of a city and a nation that emerged from the dust and smoke more connected to the values that make us who we are. Continue Reading

There’s a sucker at every table

If you’re not sure who the sucker is, it’s probably you. That old poker maxim can easily be applied to the game of advertising.  For instance, could your ads be stacking the deck against you? There’s one way to find out.

Let’s say your ads don’t play out as expected. Was it the ad guy? Maybe. The product? Possibly. Most often, though, advertising failures are the result of weak offers; ones that push what you wish customers were thinking instead of speaking to what’s really in their head.Continue Reading

Grooveyard of posts past