Apple doesn’t build computers, mp3 players, or even phones. They provide something more meaningful: human connections. Instead of merely selling a device, Steve Jobs and company connects us to what we care about: music, people, memories. How they do is easy to see, if you know where to look.

In his Worldwide Developers Conference keynote address,  Jobs gave up the magic on a single slide. It wasn’t quoted in any news story or blog I could find. Yet, it succinctly conveys both what Apple does and how you can drive focused excellence in your company.Continue Reading