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Be principled
Know your boundaries. Follow your north star.

He is arguably the best recognized corporate mascot on earth. He is a marked man–or, more accurately, a marked clown. Turns out Ronald McDonald’s Svengali grip over mommies and daddies is leading them to feed kids too many Happy Meals. Absurd as it seems, that’s essentially the charge against him.

Despite pressure from nutrition activists to kick the yellow-clad clown to the curb, McDonald’s is standing behind Ronald McDonald, thereby exemplifying one of The Ten BE’s of Better Branding: Be principled. Know your boundaries. Follow your north star.Continue Reading

What customer experience does your brand deliver?

The marketing of your company shifts into high gear when customers walk in. Advertising attracts, but whether your branding wins or loses is measured by a customer’s tangible experience. Optimizing that moment of truth is is a matter of understanding the variables and managing them.

In retail, customer experience happens at the store. Service businesses, on the other hand, bring it to the customer. In the final installment of our conversation, Mike Dandridge, author of The One-Year Business Turnaround, shares how his Customer Experience Factor applies to service businesses.

[audio:https://charliemoger.com/wp-content/uploads/2010/04/Mike-D-3-REV.mp3|titles=Mike D #3 REV]

Click here for part one of our conversation covering the basics of customer experience. Click here for part two of our conversation including specific examples.

As with retail, seeing the experience through the service customer’s eyes first points you in the right direction.

Grooveyard of posts past