Pages with online video stand “a 50-times better chance of appearing on the first page of search results,” according to a Forrester Research study.

Since that study, online video has continued to explode:

• Online video advertising (pre-rolls) experienced nearly 55% growth in 2011  (eMarketer, Jan/12).
• 52% of consumers say online video makes them more confident in their purchases (Internet Retailer, 2012).
• Living Direct reports online videos caused a 9x increase in visitor time on their site (Internet Retailer, Oct/10).

But, online video alone won’t draw eyeballs to your site without search optimization. Fortunately, increasing your video’s search visibility doesn’t require SEO-ninja skills. All it takes is a few extra steps and a little common sense.Continue Reading