Marketing and advertising advice for owner-operated businesses
Whether a purchase is big or little, the magic of customer delight comes from little extras. Delivering them is a simple matter including GLUE in every experience.
My kids and I capped a week of Disney magic by seeing La Nouba in Orlando. Maybe that’s why we weren’t surprised by Cirque du Soleil’s GLUE—a practice as much a part of Disney as Mickey’s ears.Continue Reading
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It seems a little thing on the surface. After ringing up your purchase at My Fit Foods, the person behind the counter carries your purchase to the door, many times even to the car. It’s surprising because it’s a level of service you don’t expect. That’s customer delight.
In this age of self-serve everything, encountering service once taken for granted is delightful. What’s equally remarkable is the consistency of this customer experience at every My Fit Foods location I’ve visited. “It’s something we’re known for,” says Store Manager Jason Smith.
Advertising brings in prospects. Service creates customers. Customer delight builds loyalty. Does your team reliably delight customers? That’s why reliability is one The Ten BE’s of Better Branding.
