Seldom does an era come to an end so clearly as with Steve Jobs’s resignation as Apple’s CEO. His life’s work changed more than the fortunes of one California fruit company. He also showed us all how to infuse a brand with magnetic power through his three invisible contributions.
As a business decision-maker, how could you not be a fan of Steve Jobs? He launched the personal computer revolution, gave us the graphic interface and mouse now taken for granted. His iPod changed how we listen to music and the industry that creates it. The iPhone redefined the very idea of a smart phone. And then, he changed how we interact with information to begin the post-pc era with the iPad.
Along the way, one thing remained unaltered, undiluted, and undeterred.Continue Reading