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Five marketing mistakes you can’t afford

That competitor across the street is plotting to steal your customers right now. Could your marketing be making it easy for them? Typically, it’s not big things that lose customers; they’re too obvious. Costly mistakes are usually the little ones, easily overlooked in your daily buzz of doing business.

How clean are your trays?

Customers see things you don’t. Dirty tray-tables left airline passengers wondering about engine maintenance. “If they can’t get the little things right, what about the big things?” surveyed passengers told Tom Peters and Robert H. Waterman, Jr. in their 1982 book, In Search of Excellence.

While some of the so-called “excellent” companies have gone by the wayside, their principles of excellence still apply. Learning from the customer, for example, helped expose these marketing mistakes:Continue Reading

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Be reliable
Do what you say as you say every time

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It seems a little thing on the surface. After ringing up your purchase at My Fit Foods, the person behind the counter carries your purchase to the door, many times even to the car. It’s surprising because it’s a level of service you don’t expect. That’s customer delight.

In this age of self-serve everything, encountering service once taken for granted is delightful. What’s equally remarkable is the consistency of this customer experience at every My Fit Foods location I’ve visited. “It’s something we’re known for,” says Store Manager Jason Smith.

Advertising brings in prospects. Service creates customers. Customer delight builds loyalty. Does your team reliably delight customers? That’s why reliability is one The Ten BE’s of Better Branding.

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