For the first time in recorded history, Apple has released something I’m not lathered up about buying. Looks like I’m not alone. The Apple Watch suffered a 90% drop in sales since it’s April 2015 launch, says Slice Intelligence. I suspect that’s because something is missing from the Apple Watch. Is it missing from your messaging too?Continue Reading
Some weekends it seems everything happens at once: Friday, Apple won their copyright case. Saturday, we lost a hero with the death of Neil Armstrong. Then, Sunday, I experienced an amputation of sorts. The intersection of these events reminded me of a question I urge clients to keep asking.Continue Reading
Seldom does an era come to an end so clearly as with Steve Jobs’s resignation as Apple’s CEO. His life’s work changed more than the fortunes of one California fruit company. He also showed us all how to infuse a brand with magnetic power through his three invisible contributions.
As a business decision-maker, how could you not be a fan of Steve Jobs? He launched the personal computer revolution, gave us the graphic interface and mouse now taken for granted. His iPod changed how we listen to music and the industry that creates it. The iPhone redefined the very idea of a smart phone. And then, he changed how we interact with information to begin the post-pc era with the iPad.
Along the way, one thing remained unaltered, undiluted, and undeterred.Continue Reading
Apple doesn’t build computers, mp3 players, or even phones. They provide something more meaningful: human connections. Instead of merely selling a device, Steve Jobs and company connects us to what we care about: music, people, memories. How they do is easy to see, if you know where to look.
In his Worldwide Developers Conference keynote address, Jobs gave up the magic on a single slide. It wasn’t quoted in any news story or blog I could find. Yet, it succinctly conveys both what Apple does and how you can drive focused excellence in your company.Continue Reading