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Sunday detour: Lest we forget

Stenaymeuse
I hope you will pause a moment today, Veteran’s Day, to remember those who served–especially those who paid the ultimate price.

World War I – known at the time as “The Great War” – officially ended when the Treaty of Versailles was signed on June 28, 1919, in the Palace of Versailles outside the town of Versailles, France. However, fighting ceased seven months earlier when an armistice, or temporary cessation of hostilities, between the Allied nations and Germany went into effect on the eleventh hour of the eleventh day of the eleventh month. For that reason, November 11, 1918, is generally regarded as the end of “the war to end all wars.”

In November 1919, President Wilson proclaimed November 11 as the first commemoration of Armistice Day with the following words: "To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations…"

The holiday was changed to Veterans Day during the Eisnehower administration to broaden our national day of recognition to include veterans of World War II. There’s more following the "continue reading" link.

Our freedoms are a gift given by those who willingly gave their full measure. If you’re a vet, thank you. If you’re not, find one and give thanks today.

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Social responsibility

Freedom isn’t free. Creative isn’t either. You pay for what you eat, it’s only fair people who feed your brain should be paid too. Please invest three minutes and 50 seconds to understand why the writers are striking. Supporting them is the socially responsible thing to do.

Learn more by going to the source: United Hollywood.

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Gaining by giving away

Rb02
Lifespan marks the difference between opinion and wisdom. What is peddled at timeless wisdom is frequently short-lived opinion. Brilliance like, “the internet will never replace yellow pages,” is nearly as laughable as the line taken against broadcasting baseball; owners feared no one would come if they could watch or listen to it at home for free.

Video on the web is seen as that kind of threat today by legacy media operators because they see it as “a zero sum game.” When, in fact, quite the opposite is true: we’re more likely to visit a television show once we’ve seen a clip or two online according to Freakonomics in the New York Times.

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The King has no clothes

Authenticity is the currency of marketing today: be real or, don’t bother.

When I was a pup, growing up in radio, Larry King was lord of the talk universe; doing interviews with little or no prep, asking the questions we would ask. It worked when King was dialed into what was going on around him. That was then…

Time has marched on and Larry has become increasingly out of touch. What once came across as sincere curiosity is now seen as inauthentic faking. Today’s increasingly connected consumer can spot a fake just like Jerry Seinfeld does here:

The days of faking it are dead. Authenticity requires homework; know to whom you’re talking. Cut this corner and it’s only a matter of time till you appear as out of touch as Larry King.

 

[Originally published 7 November 2007]

 

 

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Your intrepid correspondent

I head both MogerMedia, Inc. and Wizard of Ads Gulf Coast, based in Houston, Texas. We develop winning advertising strategies and creative for the best clients on earth.

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