Liberal and conservative alike look at these with a wistful sigh. Was it really that simple then? Did things really move that slow in an ad? Some say we lost our innocence as a nation the day his big brother fell in Dallas. For a brief time, it seemed Bobby would give it back.
Ad countdown to a new president: Johnson
Political advertising is the high wire: big stakes, short time. While the influence of traditional media is waning, the power of the political ad remains strong. What one word turned this election? What’s the one word you’re using to measure our new president’s performance? Where did you get that word?
As we count down to next week’s inaugration, let’s remember back over political ads that turned the tide. Regardless of how you voted, if you were out of diapers and watching TV, these ads will echo in your memory.
Starting with the best of the best. I’m sorry for the quality of it, but there is no one ad that so polarized an electorate as Johnson’s Daisy spot. A little girl counting daisy petals contrasted against a nuclear detonation. The operative question: Who’s finger do you want on the button?
Just wait and see how many times that finger-on-the-button reference pops up over the years.
Marketing warfare
The images are gripping. Grainy, black and white footage shot by an Israeli plane flying overhead; men loading rockets into a pickup truck to be driven across the border and launched into Israel. Moments later, they're hit by an IAF air strike. No one survives. You're watching the Israel Defense Forces (IDF) channel on YouTube.
"The blogosphere and new media are another war zone," said IDF Foreign Press Branch head Maj. Avital Leibovich. "We have to be relevant there."
The internet's battleground-leveling power strikes again. Two sides at war seeking to be heard go to the net. Regardless of your perspective on the Gaza violence between Israel and Hamas, the democratization of voice begs to be heard. The IDF understands if they're not heard in the political conversation, the story won't be told to their satisfaction.
The IDF is conducting a conversational marketing clinic. Conversation is a game requiring two or more players; one speaks, one listens. In an age where we see pictures of people speaking as a reporter tells us what is being said, the need to bypass the filtering of traditional channels is literally a matter of life and death.
Your business lives and prospers only to the extent that you engage in authentic, unfiltered conversation with customers and prospects. But, how can you be sure they're hearing you?
You are the star of your own story
You are writing a story everyday. Just like a book or movie, what determines hit or miss is story; no story, no game. Here’s the good news: there’s a story in every one of us. How is yours being told?
My mom taught me the power of story first-hand. She bought a roadside ice cream and hot dog joint and sold it years later for top dollar. She gave it a name, Grandma’s Kitchen, and built an institution drawing customers from Montreal and Boston to the mountains of New Hampshire. Her success recipe: an authentic story, served warm on a platter of welcome.
A couple weeks ago I watched a chef at work during a dinner at Vine Wine Room–a favorite hangout of mine. Listening to him, I smiled hearing echoes of my mother. His story was a sequel to one I’d already heard from her. “People do business with people they like,” she told me. Be likable. Be successful.
Connecting authentically one-to-one on a larger scale is the idea behind client profile videos we’re building for sponsors of Tom Tynan’s HomeShow Radio website. I only now realize they’re based on what worked 35 years ago on Route 3 in Whitefield, New Hampshire.
Your story, told authenticity, is compelling. It creates a human connection. Alan O’Neill of Abacus Plumbing needed no explanation. He gets the person-to-person principle on a bone-deep level. I’m betting that’s why he’s experiencing record growth while competitors are flat to down this year. How’s your story working for you?
- « Previous Page
- 1
- …
- 27
- 28
- 29
- 30
- 31
- …
- 44
- Next Page »
