Marketing and advertising advice for owner-operated businesses
Newspapers delivered to your computer seemed a far-fetched vision of the future back then.
Discounting paradigm-shifting realities can put you at risk of sounding dated and out of step like these news reporters. Speaking the language of your customer is your best protection.
Today marks the Mac’s 25th birthday. It seems an appropriate moment for a clinic on presenting new ideas by Steve Jobs. His annual keynote addresses have made Steve Jobs a superstar; perhaps too big a star for his company’s good. We’ll see how that unfolds.
To commemorate the birthday of his first wave of change in our lives, here’s a video of his first Mac keynote. Listen to how he explains in human terms products we now take for granted. Is this how you speak with your customers? Say what you will about Apple, everyone agrees: they’re cool and make hip products.
Given the current uncertainty about Steve Jobs’ health and how far he’s taken Apple since first unveiling of the Mac, this video takes us to a land long ago and far away.
Never the shrinking violet, here’s one of Jobs introducing the now-legendary 1984 ad. It ran once. That’s all it took.
A collection of celebrities pledging to replace their absurdly fancy cars with absurdly expensive hybrids, to stop drinking bottled water, and smile more is aimed to leading viewers to fall in lockstep behind our new president. Yes WE can.
Undoubtedly the best piece of political advertising in my life is this: Morning in America. We're a country of people who believe in our ability to pull through. When Reagan shined the light of hope on the red, white, and blue…. The outcome was inevitable. Reagan and Obama can both be called masterful storytellers. Though their politics flow from different directions, they're proof that a story well told wins the hearts of a votes of a nation.
