A once-great empire left in his wake, Disney CEO Michael Eisner gave a speech to the Hollywood Radio and Television Society days before his departure from Mickey’s throne saying, “content isn’t actually king, as the saying goes, but that it’s more of a steadfast queen, the true power behind the throne, who loyally serves whatever king currently holds the distribution scepter.”
Setting aside his dubious legacy at Walt Disney‘s magical world, Eisner has a good point: what good is content if no one sees it. Distribution really is king. Long live the king.
Think of it this way: what you’re selling is content, how you’re found is distribution. And, oh how that is changing…
